Marketing

Training Objectives

This major aims to cultivate foreign students with high moral, good health, good knowledge and innovative spirit. They will be suitable for all kinds of enterprises engaged in marketing, marketing management, senior international corporate marketing and global marketing.

Advantages and Strengths

We have more than 41 professional teachers and part-time teachers this major, 18 among them are professors, and 35 have the doctor degree. It’s a team with rich teaching experience, professional high-quality, high academic qualification and structure is reasonable structure.

This major is based on Marketing and Management Studies. Graduates should manage English application ability, computer skills, Merchandise sales, market research and forecasting, business negotiation, marketing planning, E-commerce applications, and marketing and management skills.

Core Courses

Microeconomics

Macroeconomics

Principles of Management

Principles of Marketing

Financial Accounting

China Economic Introduction

Consumer behavior

Distribution strategy

Sales and customer relationship management

Integrated marketing communication

Global marketing

Degree Granted

Bachelor of Management

UIBE BUSINESS SCHOOL:http://bs.uibe.edu.cn/english_new/