1.Training Objectives
This program is committed to nurturing globally - competitive professionals in the field of international business and financial communication. The graduates are expected to possess the following qualities:
l Be adaptable, critical-mined, and innovative in fulfilling the requirements of global governance.
l Have a high level of proficiency in English and interdisciplinary competencies covering communication, arts, and science.
l Feature a broad international perspective, exemplary integrity, and a strong sense of civic responsibility.
Upon graduation, students will be able to:
l Master systematic knowledge of journalism and communication, which enbles them to perform outstandingly in business and financial news reporting, editing, public relations, and media management.
l Possess excellent teamwork, interpersonal, and cross-cultural communication skills, along with a global mindset.
l Be well acquainted with domestic and international media laws, publicity policies, and engage in international exchanges and external publicity.
l Demonstrate critical thinking, innovation, and a sense of social responsibility while integrating multidisciplinary knowledge, including humanities, technology, and social sciences.
2. Professional Requirements
(1) Build a solid foundation of English knowledge and acquire proficient language skills.
(2) Be familiar with Chinese culture, politics, economy and history, and be proficient in conducting international business and financial communication in Chinese and English.
(3) Master the basic theories, knowledge and skills of communication.
(4) Obtain necessary capabilities for information technology application; master the method of leveraging big data to address problems.
(5) Be equipped with strong self-learning ability, preliminary academic research capabilities, innovation and entrepreneurship capabilities, as well as a dedicated and cooperative spirit.
3. Credit Requirements
Total: 149 credits (Course + Practicum)
3.1 Course Credits (123 total)
Category |
Compulsory |
Elective |
Total |
General Foundation Requisite |
40 |
7 |
47 |
Subject Foundation Requisite |
48 |
16 |
64 |
Professional Compulsory Courses |
12 |
- |
12 |
3.2 Practicum Credits (26 total)
Item |
Sub-item |
Duration(weeks) |
Credit-Hours/Week |
Total Credit-Hours |
Total Credits |
Social Practice |
Social Survey |
2 |
50 |
100 |
2 |
Other Practical Activities |
1 |
50 |
50 |
1 |
Professional Practice |
Familiarization Internship |
1 |
30 |
30 |
1 |
Position Internship |
6 |
40 |
240 |
8 |
Labor Education |
- |
16 |
2 |
32 |
2 |
Graduation Thesis |
- |
24 |
10 |
240 |
12 |
Total |
- |
- |
- |
26 |
Note:
1. All practicum components must be completed to earn credits.
2. Credit conversion:
l Social Practice: 50 credit hours equal 1 credit.
l Professional Practice: 30 credit hours equal 1 credit.
l Labor Education: 16 credit hours equal 1 credit.
l Graduation Thesis: 20 credit hours equal 1 credit.
3. The Thesis requires supervision and an oral defense.
Graduation Thesis/ Design
The thesis assesses:
l The integrated application of English and professional knowledge.
l Practical and innovative capabilities.
Requirements:
l Comply with academic or industry standards.
l Be written in English .
l Have a minimum of 5,000 words (excluding the abstract, references and appendix).
4. Degree
Bachelor of Arts.
School of International Studies: http://sis.uibe.edu.cn/
