Training Objectives
This major aims to cultivate foreign students with high moral, good health, good knowledge and innovative spirit. They will be suitable for all kinds of enterprises engaged in marketing, marketing management, senior international corporate marketing and global marketing.
Advantages and Strengths
We have more than 41 professional teachers and part-time teachers this major, 18 among them are professors, and 35 have the doctor degree. It’s a team with rich teaching experience, professional high-quality, high academic qualification and structure is reasonable structure.
This major is based on Marketing and Management Studies. Graduates should manage English application ability, computer skills, Merchandise sales, market research and forecasting, business negotiation, marketing planning, E-commerce applications, and marketing and management skills.
Core Courses
Microeconomics
Macroeconomics
Principles of Management
Principles of Marketing
Financial Accounting
China Economic Introduction
Consumer behavior
Distribution strategy
Sales and customer relationship management
Integrated marketing communication
Global marketing
Degree Awarded
Bachelor of Management
UIBE BUSINESS SCHOOL: http://bs.uibe.edu.cn/english_new/
